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Applying a social media rule to innovation | InnovationAfrica

Innovate on Purpose (June 8, 2010) – Most social media examples consist of two very diverse types: a topical interaction site where there are thousands of participants examining interesting but not very informative or deep information, or smaller groups of people connected to discuss very deep or information rich sources. What’s interesting about this phenomenon is that it aligns well to the best kinds of innovation, especially idea generation but all aspects of innovation in general.
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