How to tap into employee ideas? Try innovation communities

Wall Street Journal Online (August 23, 2010) – Companies that have successfully made innovation part of their regular continuing strategy did so by harnessing the creative energies and the insights of their employees across functions and ranks. That’s easy to say. But how, exactly, did they do it? One powerful answer, WSJ found, is in what they like to call innovation communities. Every company does it a little differently, but innovation communities typically grow from a seed planted by senior management, a desire for a new product, market or business process. A forum of employees then work together to make desire a reality.
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