Business segments

Develop a Strong Business Model Portfolio – Or Risk Kodak’s Fate

In this article on the site Innovation Tools, Kay Plante asks “Do you have a strong portfolio of business models?” One business model that is currently succeeding isn’t enough. Most companies, except very small or simple ones, have or should have multiple business models, one for each segment of customers that it serves. A company therefore can be viewed as a portfolio of different business models, each using resources specific to the model as well as resources shared by other (and perhaps all) business models.

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