An article on the Financial Post website notes that in this difficult economic climate, most executives are looking to improve competitiveness and profitability by becoming more innovative. One way to outflank competition, meet increasing customer demands and improve revenues is to target innovation efforts against the services side of the business. There is now a critical mass of best practices around making an innovation in services strategy work. Open innovation pioneer, Henry Chesbrough, recently summarized some of these in an interview in strategy+business magazine.
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