This paper offers two starting points bridged by a question: The first point is the field of sustainability concepts that can help transform a resource-wasting society into a sustainable one. The second point is the field of design-driven innovation that can generate sustainable economic success by designing products and services that meet people’s needs. A question bridges these two starting points: How do we design sustainable products to make them more successful? This essay introduces a tool to help companies develop innovative products and services that are sustainable for the environment, the economy and society: the Sustainable Value Proposition Tool (SVPT).
- Content Type Journal Article
- Category Research Article
- Pages 11-24
- DOI 10.1260/1757-2223.4.1.11
- Authors
- Matthias Müller, Msc., Mensch Design Innovation GmbH, Winterthur, Switzerland
- Journal International Journal of Innovation Science
- Print ISSN 1757-2223
- Journal Volume Volume 4
- Journal Issue Volume 4, Number 1 / March 2012
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