Mobile at the Base of the Pyramid

 Globally, there are 2.5 billion people who live on less than $2.50 a day (Kshs208.2). Mobile devices among these users (bottom of the pyramid – ) offers potential for economic empowerment. There is a need to first understand the potential usage of the phones among this category of users.

iHub Research is excited to announce the launch of the “Mobile at the ” , a World bank commissioned research. The aim of the study will be to provide a thorough and fact-based understanding of current and potential future demand and usage patterns of mobile devices by BoP users. It will detail the socio-economic impacts and provide a guide for developing promising business models to maximize the benefits of using mobile devices at the BoP.

Some of the key objectives for this study include:

  • To increase understanding of the actual usage of mobile services, products, and applications at the Base of the Pyramid and to understand their potential for economic (and social) empowerment;
  • To identify scalable examples of services, products, and applications at the concept, prototype, or early product development stages;
  • To develop tools and instruments to map viable operation models and logics of various segments of BOP markets and to identify user needs;
  • To formulate recommendations for business planning and policy development that can support this potential.

The six-month project will be out in October 2012.


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