P&G – Using Open Innovation to Be a World Class Innovator

The Leadership Network website presented a case study of  Proctor and Gamble using an Innovation Matrix to help  understand how the innovation capability of firms evolves over time. In the late 1990s, P&G’s innovation program had lost its way. Successful product innovation was at the centre of their competitive strategy, but their performance had been slipping. P&G had reviewed their R&D strategy and increased their R&D budget. The problem was that the increased R&D spending didn’t improve their performance.

Click here to read the full article.

Image via Flickr.

Go to Source

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>