There is a huge difference between entering an existing market and building a completely new one. A look back at Apple’s fledgling Apple 1 personal computer contains some important lessons for innovators who seek to create new business models and product categories.
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|Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) :: Amazon The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said|