How Strong Alignment of Decisions Can Create Resilient Business Model Innovation

Doll maker Pleasant Company (creator of the American Girl line of dolls) owes its extraordinary success to the exceptional clarity and of its . From the beginning of the company in 1986, founder Pleasant Rowland has been focused on what the company’s is and why it appeals to customers, how and where it competes and why it is profitable – three key questions that any innovator needs to be able to answer.
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