Why That New Innovation Effort May Not Be Worth It
Publishers note (FSG): Every Leader should read this!
Nowadays, almost every company claims to be innovative, if only to attract top talent, please investors, and strengthen its brand. Some companies are innovative, but many are not. If you are going to lead or be a part of a new initiative, how can you tell if your organization is really committed to supporting that effort? Is the innovation effort only inducing fear, uncertainty, and doubt in the market, or is the company really walking the talk? Or is this just another aspirational flavor of the month? Not understanding the difference could derail your career.
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