Innovation Isn’t About New Products, It’s About Changing Behavior

The website posted an article which argues that we are at the tail end of an era that has focused almost entirely on the of products and services, and we are at the beginning of a new era that focuses on the of what may be called “behavioral business models.” These models go beyond how we can make what we make better and cheaper, or how we can do what we do faster. They are about why we do what we do to begin with. And the question of why is almost always tied to the question of how markets behave.

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