Best practices for BoP franchise models are constantly evolving. New and existing franchises alike regularly look to one another for advice. Now they have another resource: Waltraud Martiusand her book Fairplay Franchising. The book presents a set of principles that apply across franchise models. Martius’ name has been abuzz within the BoP field since she was a panelist at the 2012 Ashoka Globalizer Summit in Geneva.
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