Purpose – To arrive at a conceptual understanding of perseverance processes in the context of enterprising behaviour. To outline readily employable perseverance strategies for situations characterized by obstacles, challenges and setbacks.
Design/methodology/approach – This paper presents a process model of perseverance, drawing on elements of control theory (Carver and Scheier 1981, 1998) and appraisal theory (Lazarus, 1966, 1999; Lazarus and Folkman, 1984).
Findings – From this model, it derives a variety of perseverance strategies within four broad categories: strategies that affect adversity itself; strategies that change the way adversity is perceived; strategies that reframe the aim that adversity has made difficult to attain; and strategies that help to increase self-regulatory strength. James Dyson’s biography provides examples for the strategies.
Research limitations/implications – A research agenda is provided.Practical implications – A broad variety of strategies are discussed help individuals to persevere in reaching their enterprising goals.
Originality/value – Although it is a widely held perception that perseverance is needed to successfully start and run a venture, the perseverance process and perseverance strategies have received little research attention.
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