Showcasing social enterprise’s new resources in the mobile era, Anne Shongwe—a 25-year South African development veteran—has partnered with UNWomen, Nokia, and other institutions to combat gender-based violence in Africa through an awareness-spreading mobile app.
Shongwe had the idea for the app, called Moraba, when she and her team approached UNWomen in connection with the organization’s Africa UNiTE Campaign to End Violence against Women and Girls.
While UNWomen agreed to fund development for the free game, Shongwe has since sought business assistance from mobile institutions such as Nokia, the Innovation Hub, and most recently our ownMobile Application Laboratory (mLab) in South Africa.
The challenge now, Shongwe explains, “is to find the sponsorship to expand the game to predominant handsets in the market, develop the distribution ecosystem through third-party distribution, […] and mine the data and analytics that we have built in to the game design.”
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