Does Encouraging Creativity in the Workplace Improve Innovation?

Let’s start by defining creativity as thinking of new and as implementing new ideas. The assumption has always been that if we want to deliver in terms of new products, services, processes, etc. then we need lots of creativity in order to generate ideas. Creativity is the ‘front end of ’. It is how we fill the pipeline that generates a flow of new products. It follows that we should take actions to if we want more .
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