InnovationAfrica

Shaping the Future Today


Does Encouraging Creativity in the Workplace Improve Innovation?

Let’s start by defining creativity as thinking of new and as implementing new . The assumption has always been that if we want to deliver innovation in terms of new products, services, processes, etc. then we need lots of creativity in order to generate . Creativity is the ‘front end of innovation’. It is how we fill the pipeline that generates a flow of new products. It follows that we should take actions to if we want more innovation.
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