In this YouTube video, Henry Chesbrough argues shares his insights on the statement “ultimately, it is the customer who .” The project Value Driven (VDSI) is a research collaboration among BI Norwegian , University of California Berkeley and the University of Oxford, Saïd . The main results of this research project will be the publication of two new books within the field of , outlining both the model for as well as conversations with the leading thinkers and practitioners within the field.

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