Big data is a hot topic in the business press. Its promise of greater insights and efficiency, improved innovation and competiveness, not to mention income streams for the providers of data analytics tools are a rich source of discussion. Several recent developments indicate the of using data analysis and effectively to reach conclusions, and we almost certainly ‘ain’t seen nothing yet’ as big data techniques emerge. However, do not necessarily tell the whole story and are open to radically different interpretations. That said, the power of and modelling is rising.
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