Managing virtual communities of practice to drive product innovation

The natural phenomenon of the gathering of individuals has always provided an opportunity for social and . In particular, studies examining company organisation emphasise the role of communities of practice in the transference of knowledge, enhancement of skills and coordination of employees. Business and economic researchers are now paying more attention to the potential use of this knowledge generated from accumulations of minds, in terms of innovating company production. This literature review offers an overview of the impact of ICT on the formation and functioning of these communities, with a focus on (). The innovative potential of in terms of New Product Development is . Several conceptual ideas to rationalise the online environment and avenues for further research are proposed.
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