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How do you monetize a digital service? Why would clients put their money on the table? In fact it doesn’t matter if you pick a freemium, subscription, license or any other model if you don’t understand the emotional context of your customers. You have to see what drives people to open up their wallet. Just look at other companies. The small nudges and psychological tricks they have in place can often be...
Some people think that by tying a tie around an entrepreneur’s neck and making him commute daily to a fancy office building inhabited by 500+ employees of the same company, he will automatically transform into an intrapreneur – I think this is just shallow thinking. Similar Products: Powered by Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company ::...
I love Lean. In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I have repeatedly stated that the next wave of innovation will come from companies that harness the transformational power that too often lies latent...
Business Prototyping tools review – No business plan survives the first contact with the customer. During our Business Prototyping phase, we help our clients to build a Minimum Viable Product (MVP). Depending on the type of product or service, we might build a one-page website, physical prototype, paper mock-up or even prototype a B2B pilot plant. The goal at this stage is to test your crucial assumptions...
Study after study confirms that culture is the main roadblock for innovation in corporate organizations. Much more than a lack of ideas, lack of processes, and so on. We have experienced the same when working with many of our corporate clients. Yet it’s so incredibly hard to change your culture, and get your colleagues to adopt a more innovative mindset: accepting failure, rewarding risk-taking, more doing,...
I’ve recently discovered the power of forming daily habits to reach my goals, and I’m keen to share my experience and thoughts to get some discussion going. As a person active in innovation – as innovation manager, consultant, R&D manager, business developer, product manager, or C-level leader – you’ve most likely set yourself personal goals around being more inspiring, up-to-date, convincing...
Tips for first-time corporate innovators In this series of posts we help corporates that soon will make the big jump to start their first big innovation project. You might feel uncomfortable. Don’t worry… we’re here to help. Idea generation session are hard to set up. Many corporate people see brainstorms as 1h meetings where people can play with post-it notes. A quick brainstorm can be nice...
