InnovationAfrica

Shaping the Future Today


Category: Insights

Make Your Marketing Content Useful

Marketing messages are for consumption, just like products. Your audience will value your brand and engage with it if you create content that’s more meaningful than all the listicles and other hackneyed advice out there — content that’s worthy of publication in its own right. That’s not to say you should recycle your white papers […]

Competing for Talent in Every Geography

In the late 1990s, Steven Hankin of McKinsey provoked a lot of discussion when he coined the phrase “the war for talent.” As the phrase became more popular (and was elaborated in a book), others used it to warn corporations of impending talent shortfalls, advocating that it be considered a strategic business challenge that required […]

How to Help an Underperformer

As a manager, you can’t accept underperformance. It’s frustrating, time-consuming, and it can demoralize the other people on your team. But what do you do about an employee who isn’t performing up to snuff? How do you help turn around the problematic behavior? And how long do you let it go on before you cut […]

For Breakthrough Innovation, Focus on Possibility, Not Profitability

the idea!

More than 15 years after its founding, Google remains a company that inspires profound admiration — and at times, a bit of confusion. The company is currently investing in self-driving cars, a futuristic idea that some people believe will never be achieved. It’s also rolling out Google Glass, a wearable computing device that’s inspired skepticism […]

How to Succeed in Business by Bundling – and Unbundling

Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. Music CDs were unbundled into MP3s that were sold (and illicitly downloaded) individually. Newspapers have been unbundled by blogs and classified ad sites. Now, digital-education upstarts are trying to unbundle the university. What’s […]

The Origins of Discovery-Driven Planning

When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored […]