Social media marketing

Social media marketing
Yoosuf Cader; Afraa Abdulla Al Tenaiji
International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 6 (2013) pp. 546 – 560
The rapid usage of social media marketing has grown with the corresponding growth in internet bandwidth, technology and mobile devices. 1) Almost 29% give feedback through online questionnaire surveys while 15% said they responded to offline questionnaire surveys. 22% said they use e-mails to give feedback to organisations while 12% used SMS. 2) 52% of the respondents indicated they had not been reached by other organisations via social media networks while 48% said they had been reached. In the latter, 38% started reaching them in 2009 but much less in the years prior to that. The most popular social media sites used for marketing activities are Facebook, Twitter, LinkedIn, YouTube, Flickr, and Myspace. 3) The marketing activities implemented by organisations in the UAE on social media sites were as follows: to increase brand awareness; advertising; feedback on products or services; promotional offers; directing to the organisations website, and inexpensive reach of potential customers and market intelligence gathering. 4) A large percent (74%) of the respondents did not lodge customer complaints through social media sites but 26% did. A high percent (62) of the latter said their complaints were effectively resolved. The practical implications of these findings are invaluable to marketing managers (see pages 13 and 14).

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Agricultural technology commercialisation: stakeholders, business models, and abiotic stressors – part 2

Agricultural technology commercialisation: stakeholders, business models, and abiotic stressors – part 2
Stephen Suffian; Arianna De Reus; Curtis Eckard; Amy Copley; Khanjan Mehta
International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 6 (2013) pp. 561 – 577
Innovative agricultural technologies that bolster food value chains (FVCs) in developing countries can improve the livelihoods of millions of people while furthering food security. The first part of this article described a typology of business models that entrepreneurs can employ to integrate their technologies into FVCs. This part completes the typology by describing business models that leverage partnerships with entities like financing agencies, educational institutions, and localised manufacturing facilities to enhance access to the technology product. The impacts of abiotic stressors like access to capital, supply chain resiliency, and ownership dynamics are discussed with the objective of helping entrepreneurs make informed business strategy decisions. The article culminates with a discussion on how various models in the typology can be integrated to yield hybrid approaches that overcome diverse stressors while maximising the venture’s potential for long-term sustainability and large-scale impact.

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Social innovation in dynamic environments: organising technology for temporary advantage

Social innovation in dynamic environments: organising technology for temporary advantage
Sandro Battisti
International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 6 (2013) pp. 504 – 524
A new challenge for public-private partnerships lies in gaining temporary advantage through social innovation, in order to operate within dynamic environments. This research explores social innovation enabled by technology, in order to build an empirical model that can be useful in addressing social needs of the citizens, while increasing temporary advantages for the companies. This research presents an entrepreneurial approach in which public-private partnerships can organise technology in order to develop and diffuse social innovation within dynamic environments. By employing this model, citizens can be empowered to participate in the joint construction of social innovation enabled by information and communication technology, in particular the phenomenon of shared data. The social entrepreneurship approach enables public-private partnerships to leverage shared data and obtain temporary advantages. This aids in developing innovative solutions to improve quality of life of citizens while it enables companies to succeed in dynamic environments.

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Social entrepreneurship and motivation to start up a business

Social entrepreneurship and motivation to start up a business
Nouha Yangui; Anis Jarboui
International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 6 (2013) pp. 525 – 545
This study aims to investigate the entrepreneurial determinant and motivation to start up a business in specific groups, namely the disabled, immigrants, and women. The empirical part of this study was based on primary data collected through a heterogeneous sample of 272 Tunisian entrepreneurs. The obtained results support the paper’s first central hypothesis that personal motivation has a positive impact on the motivation of social entrepreneurs in Tunisia. For the second main hypothesis, we found that discrimination has had no effect on the motivation of those entrepreneurs. Moreover, the results demonstrate that personal motivation influences the willingness to create firms. The present study equally attempts to explain the many political implications of these findings, the most important of which consisting in the mobilisation of entrepreneurs to launch their own businesses to develop social entrepreneurship in Tunisia.

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Social e-entrepreneurship and technological innovations: the role of online communities, mobile communication and social networks

Social e-entrepreneurship and technological innovations: the role of online communities, mobile communication and social networks
Vanessa Ratten
International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 5 (2013) pp. 476 – 483
Social entrepreneurship has been a growing area of interest for businesses that want to include a not-for-profit perspective in addition to their profit orientation as part of their overall strategy. The increasing integration of technology within a business’s strategy has lead to the development of social electronic enterprises (e-enterprises), which involve a business having a social purpose in the online environment. Social e-enterprises enable the use of technological innovations as a way for business to creatively solve social issues. The purpose of this paper is to explore how social e-enterprises are being used in order to facilitate better usage of mobile communication and online communities. This is helped by a focus on the opportunity recognition of social entrepreneurship made possible by technological innovations that have linked the global business environment. As more businesses utilise emerging technology, this has shaped the way that social e-enterprises are functioning. This paper will review the nascent literature on social entrepreneurship with a focus on how the e-entrepreneurship has emerged. Suggestions for practitioners involved in shaping social e-enterprises are stated with recommendations for future research.

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Islamic spiritual tourism: an innovative marketing framework

Islamic spiritual tourism: an innovative marketing framework
Farooq Haq
International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 5 (2013) pp. 438 – 447
This conceptual paper presents an innovative marketing framework to recognise Islamic spiritual tourism as a significant type of Islamic tourism. The presentation of the theoretical conceptualisation of Islamic spiritual tourism is based on the study of literature and observations of innovative tourism business practices. The literature on Islamic, spiritual and innovative tourism marketing was reviewed. The innovative marketing framework suggests that Islamic spiritual tourism is a subset of Islamic and halal tourism, while pilgrimage and Muslim religious tourism are its subsets. This unique study emphasises upon the acceptance of the market for Islamic spiritual tourism that is a combination of religious travels among Muslims such as Hajj, Umrah, Rihla and Ziyara. Tourism marketers could focus on this niche market of Muslim spiritual tourists to design their innovative marketing strategies. An empirical study of attitudes and behaviour of Muslims engaged in Islamic spiritual tourism is a palpable future research direction.

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Agricultural technology commercialisation: stakeholders, business models, and abiotic stressors – Part 1

Agricultural technology commercialisation: stakeholders, business models, and abiotic stressors – Part 1
Stephen Suffian; Arianna De Reus; Curtis Eckard; Amy Copley; Khanjan Mehta
International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 5 (2013) pp. 415 – 437
A wide range of innovative technologies have emerged to facilitate the creation, expansion, and streamlining of food value chains (FVCs) in developing countries. These technologies target agricultural production, processing, storage, marketing, distribution, and consumption. Technology has the potential to bolster food security and make FVCs more efficient. Commercialisation of technologies requires sound business strategies for products to sustain. A typology of business models is presented to assist entrepreneurs in integrating their technologies into FVCs. The impacts of abiotic stressors like access to capital, supply chain resiliency, and ownership dynamics are discussed to help entrepreneurs develop strategies for their own agricultural ventures.

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