InnovationAfrica

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Archives for Tag: customer

The Four Types of Digital Marketer

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field. This article introduces the Booz & Company Digital Customer Centricity Profiler, which enables you to see what kind of digital marketing plan might be […]

Reviewing The Influence Of IT Applications Such As Implementing Online Distribution Channels In Hotel Industry

Purpose: This research aims to study the influence of information technology applications, particularly electronic distribution channels, on success and failure factors that have been devoted to the handling of routine operational problems in the hotel industry. Design/methodology/approach: Reviewing personal interviews and surveys of structured questionnaires done by senior level managers of hotels. The collected data has been analyzed to generate the findings of this research

How an Open Services Model Uncovers New Opportunities for Innovation

p5rn7vb Companies with an eye for the future are turning their focus to the emerging field of open service innovation. Too often, when we think of a service process, we think of what the provider must do, but such thinking results in frustration for the customer – who will defect in an instant. When we […]