When monetizing a digital service, these are the commissions you can ask per industry.


The transition from offline to online business models is a strategic challenge for many companies. How do you design a digital revenue model and how to set your price in this new world? Unfortunately there are no easy answers but we can make the quest easier. On a regular basis we aggregate parts of the research we gather for our innovation consulting projects. For this occasion we’ve looked at the average fees that digital platforms are claiming. Is the 2.9% fee paypal asks reasonable? Apple might take a 30% cut on every sale on iTunes but in the domain of photography this is a relative low commission. There we see 50%-80% rakes. Stunning numbers indicating that this domain is open for disruption, but more on that later.

Enjoy this benchmark and feel free to share your ideas in the comments!


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Understanding The edTech Ecosystem in Kenya – Wireless Wednesday Recap

It is time for an educational revolution from the current education system where students are meant to sit behind desks and work!” says David Kiania. Its time to move to the digital technologies such as computers, mobile devices, digital media creation and distribution tools, videos games  and social networking sites that will transform how we […]
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Rwanda’s plan for digital dominance gets a Microsoft boost

 

(This is an update on the Microsoft4Afrika initiative highlighted in our February post Windows to the World: Why Microsoft’s $75 Million Mobile Drop Matters)

Rwanda has the ambitious goal of becoming Africa’s digital center. Microsoft4Afrika’s expansion into the country is a significant step in that direction.

Back in February, Forbes reported the Microsoft 4Afrika Initiative will “bring 1 million African small and medium-sized enterprises (SMEs) online, increase the skill level of 100,000 members of Africa’s existing workforce… and help an additional 100,000 recent graduates develop job skills, 75 percent of whom Microsoft will help place in jobs.” Read more

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Identifying Digital Opportunities for African Youth

Securing livelihoods in Africa, by creating an environment for young people to both earn an income and learn highly sought after skills by working in the digital economy, presents an exciting opportunity. The Rockefeller Foundation is eager to explore what role it can play in coordinating a coalition of partners from government, civil society and the private sector committed to supporting African youth.
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Identifying Digital Opportunities for African Youth

While global leaders met in Davos last month at the World Economic Forum focused on Resilient Dynamism, The Rockefeller Foundation hosted a meeting in New York focused on how African youth can be resilient in a dynamic global economy. We brought together a diverse group of representatives from the information and communication technology (ICT) sector including AccentureMicrosoft, CISCO and IBM with non-profits MercyCorps and International Youth Foundation, major donors USAID and IFC along with thought leaders and Rockefeller Foundation partners like Digital Divide Data, SamasourceMonitor Deloitte and the William Davidson Institute to identify promising areas in the digital economy that can provide job opportunities for African youth.

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The Four Types of Digital Marketer

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Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field. This article introduces the Booz & Company Digital Customer Centricity Profiler, which enables you to see what kind of digital marketing plan might be a game changer for your particular business.
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