A few years ago, a large multinational corporation
developed a new food product
designed for low-income people in emerging
markets. The product was highly nutritious
and low-priced. To win the trust of people
in remote rural communities, the company recruited a sales force
of local women, who in turn developed recipes using the product
and helped teach community members how to prepare those dishes.
A yearlong trial confirmed the product’s potential: consumers
found it easy to use and less expensive than common alternatives.
Success seemed all but guaranteed.
Challenge participants at the Negawatt Weekend kickoff on March 14. Photo: Alison Roadburg As a rapidly urbanizing capital, Accra, Ghana has been experiencing increased economic activity, coupled with rising migration. An increase in urban residents means an uptick in the demand for energy, both electricity and fuel. The city has constrained human and financial resources to … Read more