More and more East Africans are going online every day. Many of these new netizens are also key development actors – from the wealthy and connected who can direct resources and change policy to the poor and underserved who we are often trying to reach. In our efforts to mobilize them, find new BOP markets, and expand opportunity, what technology medium works the best?
InMobi research says that mobile media influences Kenyan consumers more than TV, radio, or newspapers (not that they’d be biased). Which brings up a few questions:development outcomes, digital marketing, kenya, mobile