We can work for months with corporates on an innovative business case but all that work is worth nothing if presented poorly. Therefore we spend quite...

Over 90 minutes into the meeting, the frustration boiled over into anger. The product manager, who had come up with what he thought was an airtight, iron-clad, compelling and irrefutable business case for launching a fairly clever innovation, completely failed to persuade the impassive CMO. Tags: Innovation, CMO, pitch, product manager ...